A marketer who's learned by doing.

Influencer Marketing · Playlist Strategy · Artist Growth

Seezyn — "SHELL" Release Campaign

For the release of "SHELL," the goal was to build organic momentum without a label budget. The approach was to pitch playlists that genuinely matched the song's sound and audience, and recruit influencers who would post their own content using the track rather than just reposting it. Three playlist placements went out. One didn't land, but two drove real attention. Combined with the influencer push, the campaign generated enough visibility that Seezyn was booked as an opener for touring artists coming through Cincinnati.

Artist Relations · Touring · Industry Networking

Seezyn — Industry Growth & Spider-Verse Placement

Managing an independent artist means building relationships as much as building campaigns. After Seezyn landed a support slot opening for Ski Mask the Slump God, those shows connected us to Juice WRLD's management team. That relationship led to Seezyn working alongside Juice WRLD and eventually to a placement on the Spider-Man: Into the Spider-Verse soundtrack. No single campaign made that happen. It was the result of consistent work, showing up in the right spaces, and making the most of every opportunity along the way.

Copywriting · Event Marketing · E-Commerce · Social Media

Elizabeth Sutton Collection — Bloomingdale's Pop-Up

ESC's debut at Bloomingdale's flagship was a big moment for the brand. It marked the launch of Elizabeth's first tabletop collection at a store she'd shopped her whole life. My role covered a lot of ground. I wrote the promotional copy announcing the event, managed social content leading up to and during the pop-up, coordinated setup and teardown on site, and updated every new product across the website and Shopify before launch. The event ran over two days with live painting, music, and catering, and was extended through Mother's Day due to strong demand.

Advertising Sales · Client Management · Revenue Growth

Professional Sports Publications — Advertising Sales

Managed a portfolio of 20+ sports clients and sponsors, developing advertising strategies and seeing them through to execution. The focus was on building strong client relationships, spotting growth opportunities early, and consistently optimizing performance. This Grillo's Pickles ad placed in a West Point football publication is one example of client work that contributed to $500K+ in total revenue and a 30% increase in lead generation over the tenure.