Case studies
Campaigns & projects
Influencer Marketing · Playlist Strategy · Artist Growth
Seezyn — "SHELL" release campaign
For the release of "SHELL," the goal was to build organic momentum without a label budget. The approach: pitch playlists that genuinely matched the song's sound and audience, and work with influencers who would post their own content using the track rather than just sharing it. Three playlist placements went out — one didn't land, two drove real attention. Combined with the influencer push, the campaign generated enough visibility that Seezyn was booked as an opener for touring artists coming through Cincinnati. A digital campaign with a tangible career outcome.
Artist Relations · Touring · Industry Networking
Seezyn — industry growth & Spider-Verse placement
Managing an independent artist means building relationships as much as building campaigns. After Seezyn landed a support slot opening for Ski Mask the Slump God, those shows opened doors to new industry connections — including Juice WRLD's management team. That relationship led to Seezyn working alongside Juice WRLD, and eventually to a placement on the Spider-Man: Into the Spider-Verse soundtrack. No single campaign made that happen — it was the result of consistent work, showing up in the right spaces, and making the most of every opportunity along the way.
Copywriting · Event Marketing · E-Commerce · Social Media
Elizabeth Sutton Collection — Bloomingdale's 59th St. pop-up
ESC's debut at Bloomingdale's flagship was a big moment for the brand — the launch of Elizabeth's first tabletop collection at a store she'd shopped her whole life. My role covered a lot of ground: writing the promotional copy announcing the event, managing social content leading up to and during the pop-up, coordinating setup and teardown on the ground, and updating every new product across the website and Shopify before launch. The event ran over two days with live painting, music, and catering, and was extended through Mother's Day.
Advertising Sales · Client Management · Revenue Growth
Professional Sports Publications — advertising sales
Managed a portfolio of 20+ sports clients and sponsors, developing advertising strategies and seeing them through to execution. The focus was on building durable client relationships, spotting growth opportunities early, and consistently optimizing performance. This Grillo's Pickles ad — placed in a West Point football publication — is one example of the kind of client work that contributed to $500K+ in total revenue and a 30% increase in lead generation over the tenure.